16. Placement targeting is an excellent opportunity for you to market your site to potential AdWords advertisers. Therefore always make it a practice to use descriptive text when describing your AdSense channels.
17. Archives, Tags, Category or Author pages in a blog aren’t good landing pages and are hard to monetize as well. Redirect their Google juice to single post page using NOINDEX, FOLLOW tags.
18. Reward your regular visitors (I call them influences) with ad-free content. AdSense in feeds is not a loved option either so you may have use the feed footer to find spammers & feed scrappers.
19. If you run a multi-author blog, you can very easily implement AdSense Revenue sharing through channels. Assign a separate channel to each other and use that number for his or her blog posts.
20. AdSense Premium sites like CNN, New York Times, About.com, etc. generally have dedicated AdSense account managers to help them optimize their Google ad units. You can study their layouts and probably implement some of the techniques in your own blog(s).
With Google AdSense, one should never feel complacent because there’s always a chance to improve earnings provided you are willing to experiment. The software theory – “If it ain’t broke, don’t fix it” doesn’t really apply here.
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