Google AdSense Optimization Tips III (11-15)

11. Once your new ad placement is live, make sure you test the AdSense layout with help of your grandma or subscribe to a professional mouse tracking service like CrazyEgg to know how people interact / navigate your content.

12. Sometimes traffic flowing in from Image search engines can earn you more AdSense Revenue than regular web traffic. So upload good quality images and use text captions with alt tags to make sure that blog images rank good in Image Search results.

13. Flickr is another great source of traffic (especially from Yahoo!) and you may also use it to indirectly improve your organic rankings.

14. You can also increase relevance of Google Ads on your site by linking to authority websites using descriptive anchor text. This will also help improve your organic ranks since outgoing links and citations carry weight in the eyes of the search engine who may then consider you as an authority for that niche.

15. Look for variations in Google Analytics – AdSense reports. If you are seeing impressions for a page but no CTR or CPM, chances are that the page may be serving PSAs or the ads aren’t relevant enough. You may also use the AdSense Sandbox to figure out if visitors from other countries are unable to see ads on some page that have low (or zero) CPM.

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