1 - "Less is more"
Don't be tempted to splatter each and every page on your site with three adsense banners, one adlinks banner and a google search box! Use channels to track every banner, and if it isn't paying then dump it. The resulting increase in CTR will probably feed through to an increase in earnings.
2 - "Experiment"
Don't be afraid to experiment with different banner types and placements. If it doesn't work then restore it to the previous version. If a banner doesn't work on a page, don't assume that the page will never work with adsense. Give it a few weeks then try something different inthe way of banners/adlinks.
3 - "Don't assume the ads selected are always the best payers"
Google targets ads based on what they *think* will be the best financial bet - not on highest bidder. This usuallyworks well, but you may find that there is some really bad targetting on occasions. Use the adsense preview tool to look at the ads that appear, and if they are scrapers, directiories or webmasters buying traffic as opposed to people selling things then consider dumping them. WARNING - this is against the conventional wisdom, but the technique has worked well for myself and others here. It won't work for everybody, so if you intend trying this please be careful to dump advertisers sparinglyand slowly.
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