1. Don’t Feel Shy – If you are seriously willing to monetize your website with AdSense, make sure that you place advertisements in prominent locations where visitors will notice the ads.
2. The best performing ad units for AdSense are 160×600, 336×280 and 300×250. For text only ads, you should go with the 336×380 format but in all other situations, 300×250 may be a better format since it is most popular among advertisers and also supports rich media. 160×600 can easily fit in the sidebar of your blog.
3. Web visitors have a very short attention span and majority of them may simply leave after a quick glance. Their eyes follow a F pattern so you can get good results if the Google ads are placed in the areas colored red on the heat map. Sidebars and leaderboards at the top are often ignored.
4. Depending upon the layout of your website, you should consider placing the first unit somewhere in the middle of the page and above the fold.
5. Even kids would know that AdSense works best if there are no borders and that the background color of the ads matches with the background of the page. That may not always be true and sometimes colored backgrounds (like light yellow or very light grey) can convert better – look at the top AdWords unit on the Google search page.
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